The document discusses developing a personal planning style. It provides quotes from several people giving advice such as keeping the planning process loose for as long as possible to get input, then becoming disciplined to guide the idea. Another suggests understanding how people think and reflecting that, while aiming to change how they think. The document concludes by advising the reader to consider how they want their work to work, making limitations a strength, creating a brand, emphasizing style over just substance, and communicating their work approach.

1. developing your
own planning style

2. simple
enthusiasm
Charlie Snow

3. instinctively rigorous
Giles Hedger

4. Glynn Britton

5. I see the truth as my client and I
ask difficult questions in order to
get to it. And somehow people
seem to trust me
Guy Murphy

6. keep it as loose as possible for as long as
possible with lots of people being able to
input and feel comfortable they can work
with the idea. Then once you reel in you’ve
got to be uber disciplined about what it is
you’ve got and really guide it with
painstaking care and commitment
Sarah Watson

7. Malcolm White

8. uncomplicated
Neil Goodlad

9. your desired response is always
fuck me, I hadn't thought of it like
Tom Morton
that

10. Text
John V Willshire

11. there is a style of planning based on
understanding, mirroring and reflecting what
people think (you love football we love
football). I instinctively aim to change the
way people think (we are not a drugs
company we are the enemies of disease)
Richard Storey

12. start with what you find most interesting
not what appears to be most right
Me

13. Huntington’s handy guide
to developing your own
planning style

14. 1. How do you want to
make the work work?

15. 2. Make your limitation
your selling point

16. 3. Create your planning
brand

17. 4. Style not just substance

18. 5. Telegraph the way
you work

19. Sit back and watch your
planning career take off